It is important to note that the first interest initiator in the Campaign is the fact that the outreach comes personally and directly from Archbishop Tutu himself - a direct call to action from one of the most respected, recognised and loved men in the world. This is critically important, as the calibre of the business and society leaders who are being engaged in the Campaign Outreach will have at least some knowledge of the Archbishop and his many accomplishments and key development focus areas; alternatively, in many instances, these leaders would already have interacted with or have an existing relationship with the Archbishop.
Thereafter, TutuDesk©/ Kommunity Desk© is a highly compelling, proven solution to a significant crisis affecting African education. It is an award winning success story of many years, which deals with highly emotive subject matter, yet is highly measurable in it’s impact and positioning, and which has proven to be totally sustainable, having additionally successfully prevailed through the recent economic recession.
As regards the Archbishop’s personal outreach for the Campaign, we have identified only those organisations and individuals with the commonality of goals and a proven financial appetite for this level of sponsorship and engagement.
Additionally, we have structured the international outreach Campaign’s financial commitment in such a way as to ensure that the Archbishop’s request is minimal in context of the current and historical budget of the International donor / development organisation or philanthropist who we are engaging, alternatively as a fair value, alternative investment strategy for South African pillar partners with whom we are engaging.
Various national and international awards, affiliations and strategic supporters, combined with the strength of our Advisory Board and the Kommunity Desk’s current bona fides, add significant credibility and value to the Campaign outreach proposition.